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Artificial Intelligence
Revolutionizing Commerce With
Artificial Intelligence
Customers
Projects Delivered
Client Satisfaction
Artificial Intelligence has become the buzzword in recent years. Today AI is not just an abstract research project that Google or Universities worry about, it is leaving its mark on small local businesses as well. One of the areas where it has shown tremendous potential is to boost customer experience. It is also helping businesses to gain insights about their customers at various points of their buyer journey. AI tools and technology have also become more accessible which has made it possible for small local businesses to adapt and boost their buyer journey. All you need to do is just get in touch with a professional digital marketing company and with their guidance, you can implement AI-powered strategies to give a better experience to your customers. So, let us take a look at some of the ways in which you can boost the buyer journey with the help of AI.
Identifying Customer Behaviour
The first stage of the customer journey is the first encounter with your website. Now, if you are able to detect what exactly the customer might want, then you can design your website to suit their tastes better. Not only would it increase the chances of a sale, but it would also boost customer loyalty. A happy customer will keep returning back to your website.
Artificial intelligence helps you tailor customer experience by analyzing past data. It also allows you to profile the customer more accurately and predict the possible products and services that the customer might be interested in. You can present the product to the customer. This reduces the time spent on buying and ensures that your customer has to go through fewer steps to buy from you.
Mapping the Customer Journey
AI also helps you to map the customer journey on your website. It helps you to identify which stages of the journey are the most important for your business. This helps you to engage with the customer at those crucial stages and increase your chances of conversion.
So, how does AI do that? Well, AI tools have the power to process a mind-boggling amount of data and connect the dots more easily. Whenever a customer visits your website and interacts with it, your website records the data and AI would process it. Even if you don’t have a lot of people coming to your website, AI can still useful insights and the best part, these are not based on assumptions but are backed by raw data. A professional website marketing company would analyze those insights and help you take the right call.
Enriches Customer Communication
At various stages of the journey, the customer might feel the need to communicate with you. It might be due to any issue that they might be facing on the website or any inquiries they want to make personally. In earlier days, the customer would have had to send you a mail and would have to wait for days for a reply. This often turned out to be a frustrating experience and it would be hard to count on the customer returning to your business.
AI seems to solve the problem to a great extent with the help of AI-powered chatbots. Chatbots have become a common feature in almost every other website. Technology has also improved in leaps and bounds over the past few years. Nowadays, AI chatbots can continue the conversation just like a real person. This has benefits for both the customer and for your business, the customer can communicate easily and get an instant reply to their queries. Customers take this as a sign of a thoughtful business and hence they remain attached to your business. As a business, it also saves you money, as you don’t have to spend money on hiring someone just for the job.
Customer Retargeting
When your customer has brought a product from your website, that doesn’t end their journey. You can retarget them and try to get more sales from them in the future. Here too, AI can help you. By identifying their behaviors, you would be able to send them specialized messages to the customers. For example, based on their past purchases on your website, you can give them higher or lower discounts. You would be able to make more suitable recommendations, as AI would not only show them products from the same category that they brought but also from other categories that they might be interested in.
By better retargeting, you would not only be able to get more sales, but you would also be able to build a loyal customer base. This would go a long way in building a brand for your business.
Optimizing the Sales Funnel
To increase the ratio of visitors to conversions on your website, you would need to focus on optimizing the sales funnel. The sales funnel refers to the journey that customers take on the way to a purchase. The funnel consists of several stages, like awareness, interest, decision, and action. As you go lower down the funnel, the number of people gets fewer. More people would be aware of your business than the ones who actually buy from you.
So, how AI helps you to optimize the funnel? Efficient targeting techniques ensure that you reach the right people who have the intent of buying your product. This reduces the time and effort spent on marketing as you would not be chasing after people who have minimal chances of conversion. At the other end of the funnel, AI helps to get more conversions by making sure that your customers get what they are looking for and give them a pleasurable buying experience.
These are some of the ways in which cutting-edge AI technology would help you boost your buyer journey. However, to make the most of it, you would need to get the right tools and consult the right professionals. At Strive System Webtech, we understand the potential of AI. That’s why we develop AI-centered solutions that help your business to grow and be future-ready. Contact us to know more.
From chatbots to advanced data processing, our next-generation AI solutions help you to get work done faster, smarter, and more efficiently. Explore our wide range of AI solutions that are customized to meet the unique needs of your business and boost productivity.
Let our team create engaging content that influences your target audiences and plays a major role in establishing a brand for your business.
Connecting, validating, beautifying, and executing are all terms we use to describe the design. It makes no difference how amazing your work is if no one sees it. Now you can see all that you can imagine on the screen.
Customers, employees, and partners demand 24/7 access to the company in today's connected market, and they want it to be delivered in a way that is engaging, personalized, and relevant.Our digital solutions assist you in interpreting this data and acting on it to create truly exceptional designs for websites that work on all platforms.
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Our management has experience working with leading IT companies globally. We are more than just a digital agency. Our clients count on us to create meaningful experiences, which are steered by creative design, data-driven insights, and technology.
Solving major problems for brands, their business, and their teams. From web development and digital marketing to lead generation and data insights.
We use agile practices and prototyping to deliver in weeks. In today’s rapid world, stakeholders want an immediate return on their investments. They don’t want to wait for long periods to get the full-featured product. We at Strive understand this need and hence follow industry practices such as agile to ensure that your solution goes live in the minimal possible time thus ensuring that the least of time and cost goes into the making of it.
In today’s world uncertainties are obvious and a business's needs and requirements may change rapidly hence we design our solutions keeping in mind their flexibility and scalability from the first day itself so that if you may want to scale it up or add more features then it can be done in the minimum possible time thus ensuring ease of expansion for the solution in the near future.
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This phase involves conducting research and analyzing how the website can best fulfill your company's and consumers' needs.
We then finalize the basis to start the development based on the goals and aspirations of the business.
We prototype the solution and, at the same time, analyze it based on your initial goals to ensure development is in the right direction.
Development is then done using optimal technologies for high performance, and security with easy integration.
Releases & deployments are done as per plan after it passes our stringent quality tests.
This phase involves the launch of the solution post quality checks and also involves post live checks.
This phase involves conducting research and analyzing how the website can best fulfill your company's and consumers' needs.
We then finalize the basis to start the development based on the goals and aspirations of the business.
We prototype the solution and, at the same time, analyze it based on your initial goals to ensure development is in the right direction.
Development is then done using optimal technologies for high performance, and security with easy integration.
Releases & deployments are done as per plan after it passes our stringent quality tests.
This phase involves the launch of the solution post quality checks and also involves post live checks.
