Artificial Intelligence has become the buzzword in recent years. Today AI is not just an abstract research project that Google or Universities worry about, it is leaving its mark on small local businesses as well. One of the areas where it has shown tremendous potential is to boost customer experience. It is also helping businesses to gain insights about their customers at various points of their buyer journey. AI tools and technology have also become more accessible which has made it possible for small local businesses to adapt and boost their buyer journey. All you need to do is just get in touch with a professional digital marketing company and with their guidance, you can implement AI-powered strategies to give a better experience to your customers. So, let us take a look at some of the ways in which you can boost the buyer journey with the help of AI.
Identifying Customer Behaviour
The first stage of the customer journey is the first encounter with your website. Now, if you are able to detect what exactly the customer might want, then you can design your website to suit their tastes better. Not only would it increase the chances of a sale, but it would also boost customer loyalty. A happy customer will keep returning back to your website.
Artificial intelligence helps you tailor customer experience by analyzing past data. It also allows you to profile the customer more accurately and predict the possible products and services that the customer might be interested in. You can present the product to the customer. This reduces the time spent on buying and ensures that your customer has to go through fewer steps to buy from you.
Mapping the Customer Journey
AI also helps you to map the customer journey on your website. It helps you to identify which stages of the journey are the most important for your business. This helps you to engage with the customer at those crucial stages and increase your chances of conversion.
So, how does AI do that? Well, AI tools have the power to process a mind-boggling amount of data and connect the dots more easily. Whenever a customer visits your website and interacts with it, your website records the data and AI would process it. Even if you don’t have a lot of people coming to your website, AI can still useful insights and the best part, these are not based on assumptions but are backed by raw data. A professional website marketing company would analyze those insights and help you take the right call.
Enriches Customer Communication
At various stages of the journey, the customer might feel the need to communicate with you. It might be due to any issue that they might be facing on the website or any inquiries they want to make personally. In earlier days, the customer would have had to send you a mail and would have to wait for days for a reply. This often turned out to be a frustrating experience and it would be hard to count on the customer returning to your business.
AI seems to solve the problem to a great extent with the help of AI-powered chatbots. Chatbots have become a common feature in almost every other website. Technology has also improved in leaps and bounds over the past few years. Nowadays, AI chatbots can continue the conversation just like a real person. This has benefits for both the customer and for your business, the customer can communicate easily and get an instant reply to their queries. Customers take this as a sign of a thoughtful business and hence they remain attached to your business. As a business, it also saves you money, as you don’t have to spend money on hiring someone just for the job.
When your customer has brought a product from your website, that doesn’t end their journey. You can retarget them and try to get more sales from them in the future. Here too, AI can help you. By identifying their behaviors, you would be able to send them specialized messages to the customers. For example, based on their past purchases on your website, you can give them higher or lower discounts. You would be able to make more suitable recommendations, as AI would not only show them products from the same category that they brought but also from other categories that they might be interested in.
By better retargeting, you would not only be able to get more sales, but you would also be able to build a loyal customer base. This would go a long way in building a brand for your business.
Optimizing the Sales Funnel
To increase the ratio of visitors to conversions on your website, you would need to focus on optimizing the sales funnel. The sales funnel refers to the journey that customers take on the way to a purchase. The funnel consists of several stages, like awareness, interest, decision, and action. As you go lower down the funnel, the number of people gets fewer. More people would be aware of your business than the ones who actually buy from you.
So, how AI helps you to optimize the funnel? Efficient targeting techniques ensure that you reach the right people who have the intent of buying your product. This reduces the time and effort spent on marketing as you would not be chasing after people who have minimal chances of conversion. At the other end of the funnel, AI helps to get more conversions by making sure that your customers get what they are looking for and give them a pleasurable buying experience.
These are some of the ways in which cutting-edge AI technology would help you boost your buyer journey. However, to make the most of it, you would need to get the right tools and consult the right professionals. At Strive System Webtech, we understand the potential of AI. That’s why we develop AI-centered solutions that help your business to grow and be future-ready. Contact us to know more.