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Building a robust social media strategy can work wonders for your business. It can help you reach your audience, engage with them and improve your brand recognition. It is true that it holds tremendous potential for small, local businesses to establish themselves as a brand. However, the social media sphere has become incredibly competitive in 2023. To get ahead of your competition, you would need to use simple yet effective strategies that would help you to make the maximum impact.
1. Set Clear Objectives
You can use social media for a whole lot more than just making random posts. This is the reason why you would need to set clear objectives right from the start. Setting objectives for your social media strategy involves the following aspects:
a. Your Goal: Do you want to enhance brand awareness? Or reach more of your prospective audience? Make sure that you set clear goals to streamline your social media efforts to achieve the specific goals
b. Your Audience: You would also need to understand your audience and how they interact on social media. Understanding your audience will also help you choose the right platform. For example, if you are a B2B supplier, then LinkedIn would be a better choice. On the other hand, if you have a cake shop where you want to visually attract the attention of your customers, then Instagram would be a better option.
c. The Metrics: Most social media platforms, give you access to a number of different metrics. You would need to choose which metrics you would be focusing on. Should you look at the number of likes you are getting? Or do you want more people to share your content? You would need to check the metrics
2. Create Better Posts
You need to capitalize on your audience’s Fear Of Missing Out (FOMO). Posts that tell a story are more likely to engage the audience, since they have the ‘can’t miss it’ quality. Try to think of your posts as not isolated creatives but a part of a series. It is also important to have a color palette that would form the identity of the brand and help you to develop loyalty among your audience.
3. Time Your Posts
When you create your posts at specific times of the day, you would have a greater chance of getting a response from your audience. Most online platforms allow you to check the time when your target audience is the most active. Try to post at those times.
It would be better if you get the help of a professional social media marketing team. At Strive Systems Webtech, we offer a wide range of solutions for growing businesses as well as businesses with established brands. We understand your goals and then carefully develop a social media strategy that would help us achieve those goals. We constantly monitor the results and finetune the strategy to get consistent results. That’s the advantage of working with experts. Contact Us today and get complete solutions for social media.
From chatbots to advanced data processing, our next-generation AI solutions help you to get work done faster, smarter, and more efficiently. Explore our wide range of AI solutions that are customized to meet the unique needs of your business and boost productivity.
Let our team create engaging content that influences your target audiences and plays a major role in establishing a brand for your business.
Connecting, validating, beautifying, and executing are all terms we use to describe the design. It makes no difference how amazing your work is if no one sees it. Now you can see all that you can imagine on the screen.
Customers, employees, and partners demand 24/7 access to the company in today's connected market, and they want it to be delivered in a way that is engaging, personalized, and relevant.Our digital solutions assist you in interpreting this data and acting on it to create truly exceptional designs for websites that work on all platforms.
Winning Results Matter – That comes with over 17 years of real quality industry experience of our team. We believe in customer-first as our topmost priority. We deliver results based on a quality digital transformation strategy. We look at an end-to-end digital solution that comprehensively enhances and goes beyond just a web or mobile app. We use the latest advanced technologies to deliver value and digital experiences seamlessly. Our innovative digital transformation solutions span a wide spectrum of industry segments and are specifically tailored for each business.
Our management has experience working with leading IT companies globally. We are more than just a digital agency. Our clients count on us to create meaningful experiences, which are steered by creative design, data-driven insights, and technology.
Solving major problems for brands, their business, and their teams. From web development and digital marketing to lead generation and data insights.
We use agile practices and prototyping to deliver in weeks. In today’s rapid world, stakeholders want an immediate return on their investments. They don’t want to wait for long periods to get the full-featured product. We at Strive understand this need and hence follow industry practices such as agile to ensure that your solution goes live in the minimal possible time thus ensuring that the least of time and cost goes into the making of it.
In today’s world uncertainties are obvious and a business's needs and requirements may change rapidly hence we design our solutions keeping in mind their flexibility and scalability from the first day itself so that if you may want to scale it up or add more features then it can be done in the minimum possible time thus ensuring ease of expansion for the solution in the near future.
We empower our teams with knowledge and training to maintain and support as we are aware that every business demands the best and we also intend to do the same. Our teams are periodically trained and updated on new industry standards and methodologies so that they are in line with them and what you get as an output is a flawless, scalable, robust solution that empowers your business online.
As a business, we do understand the basic idea that our customer's success is our success hence we make every little effort to ensure that our customer’s expectations are met and we are able to create success for them online. We ensure that the solution does go through stringent quality checks and tested before being made live so that it is as thought to be.
This phase involves conducting research and analyzing how the website can best fulfill your company's and consumers' needs.
We then finalize the basis to start the development based on the goals and aspirations of the business.
We prototype the solution and, at the same time, analyze it based on your initial goals to ensure development is in the right direction.
Development is then done using optimal technologies for high performance, and security with easy integration.
Releases & deployments are done as per plan after it passes our stringent quality tests.
This phase involves the launch of the solution post quality checks and also involves post live checks.
This phase involves conducting research and analyzing how the website can best fulfill your company's and consumers' needs.
We then finalize the basis to start the development based on the goals and aspirations of the business.
We prototype the solution and, at the same time, analyze it based on your initial goals to ensure development is in the right direction.
Development is then done using optimal technologies for high performance, and security with easy integration.
Releases & deployments are done as per plan after it passes our stringent quality tests.
This phase involves the launch of the solution post quality checks and also involves post live checks.
