Which Email Marketing Service Is The Best ?
Which Email Marketing Service Is The Best ?
Reaching out to customers with the help of emails stills holds a lot of value in today’s world. At Strive System Webtech, we develop and deploy efficient email marketing strategies that help you to reach out to your target audience and increase your conversions. But apart from having a professional digital marketing company by your side, you would also need to choose the right tool. Let us take a look at some of the best tools that you should consider when working on your email marketing strategy.
1. Hubspot
Hubspot is one of the most well-known platforms for email marketing and there are plenty of reasons why it is like that.
For starters, you can begin working with HubSpot for free. The free version allows you to send about 2000 emails and store an unlimited number of subscribers. There are some pretty cool automation features that are free as well. However, some tools are included in the paid version. The paid version costs around 45 dollars, which makes it expensive compared to other options in this list.
One of the biggest advantages of HubSpot is that it brings a wide range of solutions under one platform. This includes email marketing, CRM, automation workflows, sales tools, website builders, operation hubs, and much more.
Let us talk a bit about the email marketing capabilities of HubSpot. For beginners, it comes with a drag-and-drop mail builder, allowing to you create an email in just minutes. You can also choose from it range of different templates. You would be able to build a customized newsletter by using your logo, colors, and themes.
But that’s not all, you can also get powerful marketing tools like send-time optimization, high email deliverability, drip campaigns, marketing insights, A/B testing, and more.
You would be able to personalize the emails for each subscriber based on data like the device type, country, list membership, or any custom information that you might have about them.
PROS – Combines multiple functionalities into a single platform
CONS – Doesn’t allow you to send SMS or text messages
2. Constant Contact
This is one of the fastest-growing email marketing tools today. One of the best features of the platform is that it allows you to send text messages as well as emails.
Among the popular email marketing services, this is the most beginner friendly to use. Managing your email lists, contacts, email templates, marketing calendar, and more is a breeze.
When you signup, you get access to unlimited emails, easy tracking, and reporting. Constant Contact also has built-in social media sharing tools, a free image library, list segmentation, and more.
Another fascinating and useful feature is that it allows you to integrate your Facebook ads account so that you would manage your campaigns right from within the platform. It also allows you to integrate your Shopify store so that you can get customer data from there as well.
Constant Contact comes with a 60-day trial period and doesn’t require a credit card to signup for the same. After the trial, you can choose from different plans which can start from as low as $9.99 per month. You would be able to make use of their powerful features including email automation, drip campaigns, surveys & polls, coupons, online donations, as well as subject line A/B testing.
The support team at Constant Contact is also excellent and you can get in touch with them through live chat, phone calls, email, community support, or even check out their vast library of helpful resources.
PROS: A good overall tool. Smart, simple, and affordable
CONS: Limited control over process automation.
3. Omnisend
This is a powerful email marketing service that is often overlooked. But if you use it right, you would be able to execute your email marketing tasks quite efficiently with this tool.
One of the biggest features of this platform is that compared to other platforms that offer limited features with their free account, you would get a lot of features with the free account at Omnisend. So, if you are just out to test the waters, Omnisend is perfect for you.
Its free features include pre-built automation workflows, subscriber segmentation, A/B testing of the mails, and comprehensive performance reports. You even get SMS, along with web push notifications. This is something that is rarely offered for free by email marketing tools.
It is also easy to integrate Omnisend with your online store. If your eCommerce site is built using WooCommerce, BigCommerce, Shopify and the likes, then you would be able to integrate them with your Omnisend account with just a few simple clicks. You can also integrate with other tools like Livechat and help desk services. This makes it easier for you to generate a lot of valuable customer data in a short time.
PROS: The free account contains all the features
CONS: Doesn’t allow tracking social media or the geographical location of the customer
Our Verdict
When it comes to an email marketing tool, there is no one size that fits all. If you are looking for good overall value and efficiency, then Constant Contact is good for you. For businesses looking for a reliable tool, Hubspot seems to do the trick. On the other hand, beginners will find Omnisend quite easy and powerful to use.
The biggest factor that matters is how efficiently you are using the tool. To ensure that you get the most of the advantages offered by one particular tool, you would need to have an expert by your side.
About Strive System Webtech
Strive System Webtech offers smart and efficient email marketing solutions for small businesses as well as large corporates which helps them to promote their products but also to establish a mutually beneficial line of communication. Not only do we help you choose the right tool, we also develop unique strategies to ensure better targeting which helps us to get a higher conversion for your business. To know more about our email marketing services, get in touch with us today.