Search engine results can be divided into two different categories. On one hand, you have paid search results, which are basically ads that show up on the top of Google search results. On the other hand, you have organic page rankings, for which you don’t have to pay anything. However, that doesn’t mean that getting organic page ranking is easy. You have to ensure that your website is considered to be useful and relevant according to the Google algorithm. This makes it tough to break into the top ranks. On top of that, Google updates its algorithm from time to time. Let us take a look at some of the tips that you should follow to get increase your organic page rankings in 2022.
Gone are the days when writing content for SEO included just writing a few lines and putting in the keywords. Google has got smarter. Today, content that has a very little volume of keywords is doing great. Do you know why? Because they are informative. You need to create content that is informative and promotional. People are looking for information on the internet and Google understands that. So, the more information that you can provide about the subject related to the keywords, the better your chances of getting to the top.
When you are designing your website with the help of professional digital agencies, they would probably suggest that you need to put up attractive images. It is true that images create a lasting impression on your target audience. But if you want to get higher organic ranks, then you would need to properly optimize your images.
For example, one of the first things that you need to look at is the format of the images. If you have JPG or PNG images, then they might not work that well now. Today, using WEBP and AVIF formats are preferred. They are smaller and easier to process, and that makes your website load faster. This is what gets your website get better organic ranking. You would also need to ensure that they have proper ALT tags and are rendering properly on mobile.
The layout of the website is not confirmed to be a ranking factor. This is probably the reason why not many digital agencies pay much attention. But if you do go a little deeper, you would find that layout does have a good deal of impact. Having a proper layout keeps the user engaged and that would reduce the bounce rate. A lower bounce rate would help you get better rankings.
Apart from these tips, another thing that you should do is invest in the services of a digital marketing company. Strive System Webtech is one of the leading digital agencies and we help your small business by developing efficient SEO solutions that help you to achieve top ranks on Google and other major search engines. Contact our team today to know more.