Customer loyalty can be advantageous to your business in a number of ways. It would help you to increase revenues and at the same time, it would form the foundation on which your brand would be built. Therefore, even if you are a small business, serving mostly local customers, you would still need to put some effort into building customer loyalty. Today, thanks to digital marketing, building customer loyalty has become considerably easier. Let us take a look at some of the tried and tested ways in which you can build customer loyalty.
1. Stay in Touch with Your Existing Customers
As a business, you must learn to value your customer even after they have made a purchase. This is the reason why it is important to stay in touch with them. If you have an offline store, then make sure that you get their contact details. Things would be easier if you have an online presence. You would get easy access to their email IDs.
You can contact them via SMS, email newsletters, or even WhatsApp messages. You can announce new launches, discounts or offers and things like that. But why restrict your communication to just pure business? You can also send them messages on holidays, sending them wishes. This would build an emotional connection with them.
You need to use multiple channels to stay in touch. At Strive System Webtech, we often use tools like Hubspot and Marketo to keep a connection with your customers on multiple channels.
2. Work on Customer Feedback
People love businesses that listen to them. Once they notice that you are listening to their opinions about your product and making the desired changes to their offering, they will keep coming back to your brand.
Now, the question is how you can get feedback from the customer. Well, here too, you can use online tools like Microsoft CRM and Salesforce. They are great ways to collect and store customer feedback from various channels like social media posts, phone calls, and email surveys. You can analyze the feedback and then prepare a strategic plan to act on them. This would be a simple and effective way to build customer loyalty.
3. Have a Customer Loyalty Program in Place
Another useful way to enhance brand loyalty would be to have a customer loyalty program in place. Basically, this is one of the ways to tell your customers that you appreciate them. This can be done in a number of ways. You can give special discounts to your existing customers. This would not increase your chances of revenue, but it will also make your customers feel valued.
Loyalty programs also help you gather useful data about the customer and gain useful insights into their behavior. At Strive System Webtech, we use advanced analytics to make sense of the huge volume of data that is generated through these loyalty programs. This further optimizes our marketing strategy and that in turn would help you get more customers in the future.
4. Showcase Their Story
Another way to build customer loyalty is to make them a part of your story, and your brand identity. A useful way to do that would be to showcase your customers. You can put their testimonials on their website. Interact with them through events and then use that for promotional materials. When you do things like that, you portray yourself as a customer-centric company and that would make it easier for you to generate a loyal band of customers. You would find a lot of large companies adopting this technique and using a lot of creative ways to showcase their relationship with their customers and get more sales.
At Strive System Webtech, we help businesses as you connect with their audience and also adopt creative ways to make their customer feel like they are a part of their business rather than just a source of revenue. A customer who truly feels valued will keep on returning to your brand.
5. Share Common Values
If you restrict your relationship with your customers to just business, you would fail to make a lasting connection with them. You should strive to form a more emotional connection with them. One of the best ways to do that would be to show that as a business you share some common ethical values with them.
For example, 70% of customers in the U.S say that they want to buy products from brands that don’t support animal cruelty. Big brands show their support for that cause and they end up charging a premium for their product because it’s cruelty-free. This is how you can use to show your support for common values. Even showing support for the same sports team can help your brand form a connection.
To find out what your customers value, it is important to use online marketing tools that help you to understand their behavior. This is done effectively when you use multiple channels. At Strive System Webtech, we use advanced tools to understand your audience. This helps us to promote your brand as someone who has similar interests and values.
These are some of the ways in which you can build customer loyalty. It all depends on adopting the right marketing strategy and activities to promote your brand. To do that, you would need to hire an experienced digital marketing company like Strive System Webtech. We are driven by a team of some of the most experienced digital marketers who have spent years in the industry helping businesses like yours to build a robust brand that demands loyalty from their customers. So, speak to our representatives today and make the right move.