Getting ranked higher in Google Search Engine Result Pages (SERP) is tough, and in 2023, it just got tougher. Gone are the days when you could just get your page titles and description right, put some keywords into the text, and voila! You saw your site rise to the top of Google. Google (as well as other search engines) is getting more advanced day by day and they are putting more effort into understanding their user, and why and how they search. This might
make the search results more useful and relevant to the user, but if you have a website, it makes the job for you tougher.
Here, in this blog, we would take a look at some of the effective things that you can do to get
a better rank on Google.
1. Make Search Intent Your Top Priority
Does your website offer what users are looking for? This is one of the first things you need to look at when you are looking to improve your rankings. Google realizes that people are looking for information on the web, not just to buy stuff. So, even if you have an eCommerce website, make sure that you offer relevant information that would be useful for your target audience and don’t just focus on selling your merchandise.
Blogs are a great way to attract people to your site. There are a number of different tools that you can use to come up with topics that are relevant to your business and would pique the interest of your target audience. Google Keyword Planner is one such tool. Moz, SEMRush, and Buzzsumo are others that you can try out to find out the right keywords and give you.
2. Write Great Title Tags
You probably know that Google displays your site’s meta title and description on the SERPs. Well, that was yesterday. In August 2021, Google announced that it would be focusing more on the title tags on the page and not just the meta descriptions.
In fact, Google is 33% more likely to rewrite the descriptions. It has developed a tendency to pick up content from the page itself. So, if you are looking to get noticed on Google search, start writing compelling tags.
3. Improve Page Experience
Google has been stressing on-page experience for quite some time now. In 2021, it rolled out its page experience update for mobile and in 2023, it did the same for desktop.
To make it easy for you to measure experience, Google has ‘developed’ the following page
Here are the factors it includes for desktop:
1. Core web vitals
3. Absence of intrusive interstitials
Most websites already have HTTPS. You can check Google’s advice on interstitials, by clicking here. You can monitor your page performance against your Core Web Vitals through your Google Search Console.
So, these are some of the tips on which you should build your SEO strategy for 2023. To build a robust strategy and execute it to perfection, you would need to have a reliable SEO expert by your side.
Contact Us today and together we can help your website make a big impact on the World Wide Web.