Focusing your marketing efforts on mobile would reap a lot of benefits for your business. Today, a staggering 84% of people use their mobile devices to access the internet. The internet itself has evolved to give the user a better experience on mobile. So, no matter if you are promoting your business yourself, or hiring a digital marketing company to make the process more efficient and productive, you need to be serious about mobile marketing. Here are some of the emerging trends in 2023 that you must follow to make your mobile marketing strategy bring in the results that you want.
1. Voice Search is the New Normal
Most mobile users nowadays prefer to use voice search to find information on their mobile. According to a report from PWC, 71% of mobile users were using voice search, way back in 2018. The numbers have gone up considerably in the post-pandemic era.
Therefore, it goes without saying that you need to optimize your mobile marketing strategy based on voice search. Now, one of the first things that you need to do is understand that people use different search terms with voice search. So, you would need to make changes to your SEO strategy accordingly. At our website marketing company, we constantly analyze actual voice search data from the internet and make specific changes and inclusions to your SEO strategy focused on mobile.
2. Giving Shopping Options on Social Media
Social media posts have played an important part in the overall marketing strategy for practically any business for almost a decade now. However, recently we are seeing increased engagements on posts that allow the user to shop.
There are a number of ways in which you can give shopping options to your target audience. You can include a link to your website or you can use the shopping tools available on platforms like Facebook to allow your users to buy your products through your social media posts.
However, it is possible that many of your competitors are already doing the same. Things make things competitive. At Strive System Webtech, our team has been helping people to create such posts that would not only engage but also increase your sales by putting you ahead of the competition.
3. Using Videos in Marketing
Most digital agencieswould tell you how companies, big and small, are aggressively using videos in their mobile marketing process.
Thanks to apps like TikTok, YouTube, and Netflix, streaming on mobile has become quite common. With the introduction of 5G, this trend is expected to grow even further. So, if you create videos that inform and educate your target audience about your product and service then that would increase the chances of them becoming your customers.
Our online marketing companywould not only help you produce high-quality videos but also help you identify the right channels and use the right strategy to promote the video.
4. Tapping into the Influence of the Influencers
TikTok and YouTube influencers have a massive following on the web today. Users spend hours watching the videos of their favorite influencers and a lot of times, that induces them to buy stuff as recommended by the influencers.
Therefore, if you could get in touch with influencers and ask them to promote or even review your products, then that would not only give your brand better visibility but also increase the volume of sales.
However, the challenge lies in identifying influencers who have a connection with your target audience. The most efficient way to do that would be to get in touch with the right digital agencies like Strive System Webtech that have prior experience in working with influencers as they would be able to tap into their reach and promote your products more efficiently
5. Augmented Reality
Although this hasn’t become as mainstream as the other mobile marketing trends, a lot of companies are adapting to this technology, offering a more immersive shopping experience to their customers. You can use augmented reality to show your users how a particular piece of clothing would look on them or how a piece of furniture would look in their home. This would not only create a memorable experience but also help them make better buying decisions.
Stay Ahead of the Game with Strive System Webtech
Strive System Webtech is a digital marketing company that has always delivered next-gen mobile marketing solutions to its customers. We would help you develop a robust marketing strategy that would make use of modern as well as tried-and-tested techniques. Contact us today to stay ahead of the competition.