The use of technology in modern marketing campaigns has made them more effective and capable of delivering the results that businesses seek. By adapting to the latest technology trends, you can reach more potential customers and reduce the efforts in converting them into actual customers.
Technology today is in a state of rapid evolution. You have newer and better technology that holds tremendous potential for your marketing strategy. At Strive System Webtech, we carefully understand your business and use the right mix of the best available technology to empower your marketing endeavors. Let us take a look at some of the best tech trends that will influence your marketing in 2023 and beyond.
1. Artificial Intelligence
Artificial Intelligence or AI is rapidly evolving and finding applications in a wide array of fields. Applications based on AI technology have tremendous computational capabilities and that makes it easy to understand and predict consumer behavior. It has also automated vital marketing activities like lead management, data processing, customer relationship management (CRM), and other repetitive tasks. Most of the leading marketing tools are increasingly using AI technology to add more value to your marketing campaigns.
As said before, Artificial Intelligence helps you to understand the audience’s behavior. As Natural Language Processing (NLP) gets more efficient, you would be able to analyze customer sentiments and predict market demands more accurately.
2. Big Data and Analytics
Big Data is already playing a ‘big’ role in marketing technology. It helps to optimize the management of data as well as real-time analysis of marketing campaigns across all channels. Today, businesses are using Customer Data Platforms (CDP) to utilize zero-part data methodology and also help in personalized content delivery.
CDPs bring all customer data in one place and help you to track the performance of marketing campaigns across Key Performance Indicators (KPIs). Big Data and Analytics increase productivity by managing workflows and full-cycle reporting.
Analytics also helps in optimizing digital marketing campaigns as well as content planning, customer retention, and documentation.
3. Social Commerce
Social media has undergone significant transformation in recent times with the advent of streaming platforms and short video reels. This would continue to have a significant impact on social commerce.
Live and non-live streaming on various social media platforms are increasingly being used to drive product sales by offering product reviews and customer engagements. This is not only being used by multinational brands but also by local businesses. In fact, this is turning out to be a more cost-effective and engaging way to reach your target audience and convert them into your customers.
inStreamly is a Polish startup that offers a streamer management platform that helps to connect brands with micro-streamers. It basically allows you to run sponsored content and display content embedded in the live stream of a number of influencers having their own thriving community. This is a great way to build a loyal trustworthy brand by associating your brand with the right community
4. Web3 Marketing
We have all heard about Web 2.0 and the kind of impact it had on digital marketing and the internet in general. Well, Web3 is here and it is expected to have the same kind of effect, if not greater.
Blockchain technology is central to Web3 and it is already having its impact on Web3 marketing. Various marketing platforms use blockchain to use targeted marketing by enabling Peer-to-Peer (P2P) interactions. It is also widely used for decentralized web hosting and ad fraud prevention. These might not have a direct impact on marketing, but it does help you to enhance existing marketing strategies
Web3 also exposes your brand to newer ways to generate audience interest or ‘hype’ about your product or brand. For example, you can issue NFT collectibles, digital tickets to events like product launches, and much more.
5. Low Code/No Code Platforms
Low Code/ No Code Platforms are the ones that allow you to complicated technical tasks, with little or no need for coding. Eliminating the need to know programming languages, helps you to save money and improve turnaround times, as you don’t have to hire additional programmers and developers for the task.
A few years back, such platforms were limited to basic tasks but today you have such platforms that allow you to accomplish complicated tasks. For example, you have platforms that help you with Business Intelligence (BI) as well as CRM management. It is also useful for predictive analytics, social media ad scheduling, generative AI, and email marketing automation.
By making complicated tasks easy to accomplish, such platforms are ‘democratizing’ technology, enabling small and local businesses to use the technology to optimize their marketing campaigns without spending a fortune on developing IT infrastructure or hiring developers
6. Augmented Reality
Augmented Reality and Virtual Reality (AR/VR) systems drive user engagement and take customer experience to a whole new level. This has induced marketers to use them in their campaigns and the importance of these technologies will continue to grow in the coming days as well.
Today Digital-Out-of-Home (DOOH) platforms are being used to show dynamic ads and measure the returns in real-time. AR/VR technology is also enabling brands and marketers that reach a wider audience across different geographical locations and give them a more immersive solution
As you can see, the use of advanced technology does hold tremendous potential for your business and can empower your marketing campaigns in ways that were difficult in previous years. However, just having access to the right technology is not enough. You need to have a robust strategy that leverages the right set of tools and techniques to deliver the result. At Strive System Web Tech, our team of experienced and creative digital marketing experts would develop the right strategy. We will take the time and effort to understand the business goals and the environment in which you operate. This ensures that we deliver results for your business. So, contact us today and get the complete solutions that would make your business future ready.