Bounce rate is a term that you would often encounter in Search Engine Optimization. At first glance, this might look to be just another piece of jargon. But there is more to it. Bounce rate is an important metric that plays a crucial part in determining the overall ‘worthiness’ of your website. The more ‘worthy’ your website is, the higher its chance of showing up on search engine result pages. So, what exactly is the bounce rate and how does it matter for your website? Let’s find out.
What is Bounce Rate?
In the simplest of terms, bounce rate could be defined as the percentage of visitors to a website to navigate away from it, after visiting just one page.
For example, you have an online shoe store and you have a page for Nike Air Jordans. Now, that page might be ranking on Google SERPs. So, someone visits the page but spends very little time on the page and doesn’t click on any other link to check out the other pages on your website. Such a visitor would be counted towards the bounce rate.
In such cases, search engines think that your website doesn’t have enough relevant information. Therefore, when your website has a higher bounce rate, it would have a lesser chance of getting to the top of Google rankings.
Bounce Rate vs Exit Rate
Another term that you often encounter is the Exit Rate. It is easy to get confused between the two since by definition they both are almost similar.
For example, if a user lands on page 1 of your website, stays there for a minute or so, and hits their browser’s back button to the referring page, that counts towards the bounce rate. But if, after landing on page 1, they go to page 2, and then quit their browser or visit another site, that would count towards your exit rate.
The two rates indicate two different issues. While a higher bounce rate indicates a lack of interest in your website, a higher exit rate would mean that there are certain issues with your Conversion Rate Optimization (CRO).
What is a Good Bounce Rate?
So, what is a ‘good’ bounce rate? Well, it depends on the website. You might think that having a higher bounce rate is always bad. But it is not necessarily so. If you have a single-page website, a blog, or an eCommerce website, then a high bounce rate might not be as bad as you think. All you need to do is to determine what the desired action is for the user on your website. Then you could understand whether a higher bounce rate is good or bad.
Generally speaking, a bounce rate in the 26% to 40% range is good enough for most sites. 41% to 55% is considered to be average, and anything beyond 56% is considered to be too high. Again, this depends on your website.
How Does Strive System Webtech Help You with Higher Bounce Rate?
At Strive System Webtech, bounce rate and other such metrics form an important part of our SEO strategy. If we find that the bounce rate is too high, then we can use one or several of the below techniques to keep the rate in check:
Minimizing the use of Pop-ups
Fixing slower page speed issues
Not using unnecessary plug-ins
Fixing poor usability issues
Optimizing title tags and meta descriptions
Removing and modifying blank pages and fixing technical errors
Removing or editing low-quality content
Making pages more mobile-friendly
Setting up Google Analytics in the right way.
So, if you are worried about the higher bounce rate, get in touch with the experts and get their expert advice in fixing the issues and get your rankings to the top.
DESIGN
Connecting, validating, beautifying, and executing are all terms we use to describe the design. It makes no difference how amazing your work is if no one sees it. Now you can see all that you can imagine on the screen.
Customers, employees, and partners demand 24/7 access to the company in today's connected market, and they want it to be delivered in a way that is engaging, personalized, and relevant.Our digital solutions assist you in interpreting this data and acting on it to create truly exceptional designs for websites that work on all platforms.
With powerful and adaptable digital solutions that meet today's needs, we transform businesses across a wide range of industries.
TECHNOLOGIES WE WORK ON
SIMPLE SOLUTIONS FOR COMPLEX CONNECTIONS
With powerful and adaptable digital solutions that meet today's needs, we transform businesses across a wide range of industries.
OUR PROCESS
Discover
This phase involves conducting research and analyzing how the website can best fulfill your company's and consumers' needs.
Finalize
We then finalize the basis to start the development based on the goals and aspirations of the business.
Analyze
We prototype the solution and, at the same time, analyze it based on your initial goals to ensure development is in the right direction.
Create
Development is then done using optimal technologies for high performance, and security with easy integration.
Validate
Releases & deployments are done as per plan after it passes our stringent quality tests.
Deliver
This phase involves the launch of the solution post quality checks and also involves post live checks.
OUR PROCESS
Discover
This phase involves conducting research and analyzing how the website can best fulfill your company's and consumers' needs.
Finalize
We then finalize the basis to start the development based on the goals and aspirations of the business.
Analyze
We prototype the solution and, at the same time, analyze it based on your initial goals to ensure development is in the right direction.
Create
Development is then done using optimal technologies for high performance, and security with easy integration.
Validate
Releases & deployments are done as per plan after it passes our stringent quality tests.
Deliver
This phase involves the launch of the solution post quality checks and also involves post live checks.
WHY HIRE STRIVE
Winning Results Matter – That comes with over 17 years of real quality industry experience of our team. We believe in customer-first as our topmost priority. We deliver results based on a quality digital transformation strategy. We look at an end-to-end digital solution that comprehensively enhances and goes beyond just a web or mobile app. We use the latest advanced technologies to deliver value and digital experiences seamlessly. Our innovative digital transformation solutions span a wide spectrum of industry segments and are specifically tailored for each business.
Our management has experience working with leading IT companies globally. We are more than just a digital agency. Our clients count on us to create meaningful experiences, which are steered by creative design, data-driven insights, and technology.
Solving major problems for brands, their business, and their teams. From web development and digital marketing to lead generation and data insights.
We use agile practices and prototyping to deliver in weeks. In today’s rapid world, stakeholders want an immediate return on their investments. They don’t want to wait for long periods to get the full-featured product. We at Strive understand this need and hence follow industry practices such as agile to ensure that your solution goes live in the minimal possible time thus ensuring that the least of time and cost goes into the making of it.
In today’s world uncertainties are obvious and a business's needs and requirements may change rapidly hence we design our solutions keeping in mind their flexibility and scalability from the first day itself so that if you may want to scale it up or add more features then it can be done in the minimum possible time thus ensuring ease of expansion for the solution in the near future.
We empower our teams with knowledge and training to maintain and support as we are aware that every business demands the best and we also intend to do the same. Our teams are periodically trained and updated on new industry standards and methodologies so that they are in line with them and what you get as an output is a flawless, scalable, robust solution that empowers your business online.
As a business, we do understand the basic idea that our customer's success is our success hence we make every little effort to ensure that our customer’s expectations are met and we are able to create success for them online. We ensure that the solution does go through stringent quality checks and tested before being made live so that it is as thought to be.
WHAT OUR CLIENT'S SAY ABOUT US
John Gonzales
DIRECTOR SALES
“In my history of working with digital software firms, I can honestly say that there are no better service than Strive System Webtech yet.”
Andrew Ridgeley
VP TECHNOLOGY
“I have had experiences with other software companies. When I give Strive System Webtech a ten, I would give those others a two or three.”
Jade Fisher
VP OPERATIONS
“Quality is always there with Strive System Webtech. Top of the game in terms of it! Keep up the great work. Thank you!”
